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About Me
Hi, I’m Casey Martin, founder of Casey Consulting. After years leading retention strategy at top agencies for well-known DTC brands, I went independent, and haven’t looked back.
Now based in South Florida, I work with clients worldwide to drive real, measurable results through strategy-first email and SMS marketing.
My Happy Clients
My Services
My Services
I offer full-service email and SMS marketing tailored to DTC brands. Whether you're starting from scratch or looking to optimize and scale, I bring strategy, execution, and results—all in one place. This is more than inbox management. I’m a retention partner who undertstands what it takes to build a brand.
Strategy & Planning
Create tailored campaign calendars and retention strategies that align with your brand goals, product launches, and customer lifecycle.
Automations & Flows
Build high-performing automated journeys customized to your brand and audience. I update and optimize them regularly to stay aligned with your promos & product launches.
Lead Capture & List Growth
Help you grow a clean, high-intent list through smart popups and cross-channel strategies, as well as regularly clean and maintain your list to support strong deliverability.
Testing & Optimizations
Regularly run A/B tests to uncover what truly drives performance. Then use those insights to continuously improve results.
Segmentation
Build out segments to tailor messaging to the right people at the right time, using real behavior and purchase data.
Reporting & Analytics
You’ll get monthly reporting that highlights wins, flags opportunities, and informs next steps.
"Casey is just amazing to work with! She’s smart, quick and with her astute marketing expertise, always steers one in the right direction. I highly recommend working with Casey. We have worked with her for many years and look forward to many more years of growth. "
Jennifer Zeuner
Founder, Jennifer Zeuner Jewelry
"Since Casey took over our Klaviyo, we’ve seen a remarkable boost in sales. She optimized our flows to capture hesitant customers and turn interest into conversions. Klaviyo is now a key revenue channel for us—and Casey, with her deep expertise, feels like an extension of our team."
Jonathan Bell
CTO, Packeze
“Casey has been a great asset to our email marketing efforts. Her understanding of the medium and thoughtful approach to campaign strategy have helped us see noticeable improvements in open rates and engagement. She consistently delivers well-crafted, visually appealing emails that resonate with our audience. She has also been involved in our initiative to re-design our tech stack connecting us to key providers and technologies.”
Maya Crothers, Founder, Circcell Skincare
Jennifer Zeuner, Founder, Jennifer Zeuner Jewelry